Affiliate marketing is a digital means of advertisement which has four components, which are interrelated and interconnected, these components work as a channel for any advertisement in which any campaign of any product takes its shape and ultimately reaches the customers. Channel starts with Advertisers (clients) who want to propagate their products or services, second is networks that take such campaigns from advertisers and give it to networks, these networks approach publishers or affiliates to take any campaign to the audience or customers, networks and publishers are third and fourth components of affiliate marketing respectively. However, these components may skip like a network can approach clients directly for any campaign. Publishers use various means for their campaigns, like emails, SMS, banners, DSP, etc. Publishers use various platforms to run their campaigns like social media platforms, websites, search engines, etc. Affiliate marketing has been divided into many modes of campaigning Such as Cost per lead (CPL), Cost per click (CPC), Cost per Visit (CPV), Cost per installation (CPI), Cost per sell (CPS), Cost per view (CPV), etc. Categorization of the mode of the campaign has been done on the basis of branding and performance of any campaign.
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